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People researching health and wellness decisions increasingly ask ChatGPT, Google's AI Overviews, or Perplexity before they search a business by name. If your content isn't structured for those tools to read, understand, and cite, you can rank well on Google and still be invisible at the exact moment someone is choosing who to trust. How is SEO changing with AI? For years, "being found" meant showing up in a list of ten blue links. Someone typed a query, scanned the results,